Recent Co-authored or Authored papers
A Reflective
Approach to Uncovering a Firm's Identity
(P. S. Brønn,
A. Engell and H. Martinsen)
European Journal of Marketing, (2006)
special edition on
Corporate Level Marketing, 40, 7/8.
Building
Corporate Brands through Community Involvement: Is it Exportable?
The Case of the
Ronald McDonald House in Norway’,
(P. S. Brønn)
Journal of
Marketing Communication (2006), 12, 4
Reputation
and Organizational Efficiency
-- A Data Envelopment Analysis
Study
(C. Brønn and P. Brønn)
Corporate
Reputation Review (2005), 8,
1, 45-58
7th International Conference
on Corporate Reputation,
Manchester, UK, May 2003
A Reputation Analysis of the Most Visible
Companies in the Scandinavian Countries
(T. Apéria,
P. S. Brønn and M. Schultz)
Corporate Reputation Review (2004), vol. 7, n. 3.
Also in Magma
(2005), 8, 1, 29-41.
A Reflective
Stakeholder Approach: Coorientation
as a
Basis for Communication and Learning
(Brønn, P. and Brønn, C.)
Journal of Communication Management, vol 7, no. 4, May 2003 and
7th International Public Relations Research Symposium,
Bled, Slovenia, July 2000.
Issues Management
as a Basis for Strategic Orientation
(Brønn, P. and Brønn, C.)
Journal of Public Affairs Special Edition on Issues
Management, Nov. 2002
Corporate Communication
and The Corporate Brand
(Brønn, P.)
From: Corporate
Communication: A Strategic Approach to Building Reputation (2002),
Brønn, P.S. and R. Wiig (eds.), Oslo:
Gyldendal.
Corporate Social
Responsibility and Management
Behavior:
Actions
Speak Louder than Words
(Brønn, P.)
Presented at the 6th International Conference on Corporate Reputation,
Boston, MA USA, May 2002
Decision Making Processes Surrounding Sponsorship Activities
(Thjømøe, H., Olson, E. and Brønn, P.)
Journal of Advertising Research, Nov-Dec. 2002
Corporate Mission
as a Driver of Corporate Social Responsibility
(Brønn, P.)
International
Seminar on Political Consumerism, Stockholm, 31 May - 3 June 2001
Public Relations
Managers: Can They Make the Grade?
(Brønn, P.)
Journal of Communication Management, 5, 4, May 2001
Measuring Norwegian's
Skepticism to Cause Related Marketing
(Brønn, P. and Vrioni,
A.)
European Marketing Academy Conference,
Bergen, May 2001
Corporate Social
Responsibility and Cause Related Marketing: An Overview
(Brønn, P. and Vrioni,
A.)
International
Journal of Advertising,
2001