Class outline
Class Project
Freia Presentation
(Click on the underlined material to download the lecture. Some underlined sites are also links to material or other organizations.Scroll down for websites of interest to project.)
Introduction to IMC
Understanding MC and IMC
Sociocultural Environment,
Consumer Decision Making
Marketing Communication Process
Sponsorship,
including events.
Advertising,
Sales
Promotion, Public Relations
Direct Marketing and Personal Selling Check
out: www.landsend.com, www.tupperware.com
IMC Media, Media Planning
IMC Appropriation and Measuring IMC Performance
IMC Planning
Guide
IMC
Audit Form
Article:Measuring
Norwegian's Skepticism to Cause Related Marketing
(Brønn
and Vrioni)
Information
from Norwegian governmental sources
UK
Business in the Community
Corporate
Citizenship Company
Cecile
Network
Norwegian
Consumer Ombudsman
Directory
for Social and Ethical Investors, Consumers and Businesses
PricewaterhouseCoopers
Norwegian Central Statistics
Bureau (consists of statistics on many
different areas, including consumer behavior, leisure activities,
support for causes, etc. -- information available in English)
America's
Promise, Alliance for Youth
NorTrade,
The Norwegian Business Environment (information
on all aspects of Norwegian business and industry in English)