Associate Professor, Department of Communication, Culture and Languages
Handelshøyskolen BI/Norwegian
e-mail - peggy.bronn@bi.no
home page: http://www.bi.no/users/fgl96053
Citizenship:
Education
2000 Doctor of
Business Administration (DBA),
Thesis title:
Measuring the Strategic Orientation of Communication Directors
1996 Advanced
Postgraduate Diploma in Management Consultancy,
1977
BA, Journalism/Public Relations.
(2005
– Completed an intensive pedagogic program for selected faculty members.)
Experience
2000 - present, Associate Professor,
2004 – present, Associate Dean,
Undergraduate Public Relations Program,
2003-2004, Co-director, Master’s Program in Organizational
Communication,
2002 - present: Norwegian Academic
Representative to Reputation
Institute Executive Committee
1997 - 2000, Assistant Professor, Norwegian
1996 – 1999, Project Leader/Researcher, Norwegian Institute for
Marketing Research (NiM), Director of Public
Relations Forum (membership forum of Norwegian businesses)
1993 – 1994, Consultant, International Public Relations,
1990 – 1993, Research Assistant to President Peter Lorange, and
1984 – 1990, Executive Director,
1989 – 1990, Chair, City of Atlanta Planning and Advisory Board Committee, Represented Atlanta's inner city neighborhoods to the Atlanta Organizing Committee for the 1996 Olympics.
1977 – 1980, Public
Relations Specialist, Research Communications Office, Georgia Institute of
Technology,
Teaching Experience
Bachelor’s Level
Introduction to PR
Public Relations Campaign Strategies
Bachelor’s Thesis Seminar – PR Program
Organizational and Managerial Communication
Integrated Marketing Communication
Corporate Communication
Master’s Level
Corporate Branding, Master of Management
Organizational Communication, MBA
Marketing Communication, an Integrated Approach, MSc
Research
Interests:
Corporate
communication, branding and reputation; social responsibility; relationship
measurement
Major conference
responsibilities
Academic Publications
·
Vidaver-Cohen, D. and Brønn, P. S. (2008), ‘Corporate
Citizenship and Managerial Motivation: Implications for
Business Legitimacy’, Business and Society Review, 113, 4 (winter).
o Brønn,
P. S. and D. Vidaver-Cohen (2008), ‘Motives for
Societal Engagement: Legitimacy, Sustainability or the Bottom Line?’, Journal
of Business Ethics, DOI 10.1007/s10551-008-9795.
o Brønn, P. S. (2007) ‘Relationship Outcomes as
Determinants of Reputation’, Corporate Communication, An International
Journal, Special edition on Corporate and Organizational Marketing, 12/4.
o
Brønn, P. S. (2006), ’Building Corporate Brands through Community
Involvement: Is it Exportable? The Case of the Ronald McDonald House in
o
Brønn, P. S., Engell,
A., and H. Martinsen, (2006), 'A Reflective Approach
to Uncovering a Firm's Identity’, European Journal of Marketing,
special edition on Corporate Level Marketing, 40, 7/8.
o
Brønn, C. and P. S. Brønn
(2005), Reputation and Organizational Efficiency – A Data Envelopment
Analysis Study, Corporate Reputation Review, Spring
8, 1, 45-58.
o
Apéria, T., Brønn,
P. S. and M. Schultz (2004), A Reputation Analysis of the Most Visible
Companies in the Scandinavian Countries, Corporate Reputation Review,
vol. 7, n. 3. Also in (2005), Magma, 8, 1, 29-41.
o
Roberts, H., Brønn, P. S. and K. J. Breunig
(2003), Intangible Assets and Communication, Research Report,
International Association of Business Communicators’ Research Foundation,
o
Brønn, P. S. and Bronn, C. (2003),
"Organizational Implications of the Coorientational
Model", Journal of Communications Management, vol. 7, no. 4, May.
o
Brønn, P. S. and C. Brønn (2002), "Issues
Management as a Basis for Strategic Orientation", Journal of Public
Policy, Special edition on Issues Management, Nov.
o
Thjømøe, H. M., Olson, E. and P. S. Brønn (2002),
"Decision Making Processes Surrounding Sponsorship Activities", Journal
of Advertising Research, Nov-Dec.
o
Brønn, P. S. and Vrioni, A. (2001), "Corporate
Social Responsibility and Cause Related Marketing: An Overview", International
Journal of Advertising, vol. 20, nr. 2.
o
Brønn, P. S. (2001), "Communications Managers as Strategists: Can They
Make the Grade?", Journal of Communications
Management, May.
o
Brønn, P. S. and Olson, E. (1999), "Mapping the Strategic Thinking of PR
Managers in a Crisis Situation: An Illustrative Example Using Conjoint
Analysis", Public Relations Review, November.
o
Brønn, P. S., G. von Krogh and S. Vicari (1993),
"Auto What? A New Perspective on Corporate
Self-Awareness," European Management Journal, Sept..
o
Lorange, P., J. Roos and P. S. Brønn
(1992), "Forming Successful Strategic Alliances," Long Range
Planning, December. Also in The Strategic Planning Process, P. Lorange (ed.), The International Library of Management,
Hampshire, England: Dartmouth, 1994; and in Creating Value Through Acquisitions,
Demergers, Buyouts and Alliances, B. Lloyd (ed.), Amsterdam, The
Netherlands: Pergamon, 1997, pp. 251-265.
Books and Book Chapters
·
Brønn, P. S. (2008),
Intangible Assets and Communication, in: Public Relations Research
European and International Perspectives and Innovations, Ansgar Zerfass, Betteke van Ruler and
Krishnamurthy Sriramesh (eds.), VS Verlag für Sozialwissenschaften,
Wiesbaden, Germany.
o Brønn, P. S. and Ø. Ihlen (2008),
‘Åpen eller innadvendt: omdømmebygging for organisasjoner’ (Transparent or closed:
o
Brønn, P. S. (2007), ‘The marketing of
corporate social responsibility: cause related marketing and corporate social
marketing’, in: Cause Related Marketing.
o
Brønn, P. S. (2008), ’Communication Management’ in: Encyclopedia
of Communication, Wolfgang Donsbach (ed.), Blackwell Publishers
and
o
Ihlen, Ø. and P. S. Brønn (forthcoming 2008),
‘Media and Reputation, the Case of Norway’ in: Corporate Reputation and Global News Media: Case studies of
agenda-setting, C. Carroll (ed.), Oxford University Press.
o
Brønn, P. S. and R. Wiig Berg (eds.) (2005), Corporate
Communication: A Strategic Approach to Building Reputation, 2nd
ed.. Gyldendal Akademisk:
o
Brønn, P. S. and R. Wiig (eds.) (2002), Corporate
Communication: A Strategic Approach to Building Reputation. Gyldendal Akademisk:
o
Brønn, P. S., ”Corporate Communication and the
Corporate Brand” (2002), in: Corporate Communication, A Strategic
Approach to Building Reputation, P. S. Brønn and
R. Wiig (eds.). Gyldendal Akademisk:
o
Brønn, P. S. and Drogseth, S. (2002), "The
Norwegian Dairy Association, An internal communication case", in: Public
Relations Case Studies: International Perspectives, D. Moss and B. DeSanto (eds.).
o
von Krogh, G. and Roos, J. with P. S. Brønn (1996),
Managing Strategy Processes in Emergent Industries; the Case of Media
Companies, MacMillan: London.
o
Lorange, P. and P. S. Brønn (1996), "The Future
of Management Education," International Encyclopaedia of Business and
Management, Routledge:
o
Brønn, P. S. (1994), "MBA und Frauen, Ein düsteres Bild (MBA and Women; a
gloomy picture)," in Das MBA Handbuch,
Bärbel Schwertfeger (ed.), ECON Verlag:
o
Brønn, P. S. and J. Roos (1994), "IBM Norway
and Fellesdata; A Case
Study," in European Case Book on Cooperative Strategies, Johan Roos (ed.), Prentice Hall:
Conference Papers/Proceedings
·
Brønn,
P. S. and D. Vidaver-Cohen (2007), Motives for
Societal Engagement: Legitimacy, Sustainability or the Bottom Line? ICCA's 2nd International
Conference on Globalization and the Good Corporation, June 26 – 28.
o Ihlen, Ø. And P. S. Brønn (2007),
Corporate Reputation and News Media Around the World, the Case of Norway,
Reputation Institute’s 11th International Conference on
Corporate Reputation, Brand, Identity and Competitiveness, Norwegian School of
Management, Oslo, May 31 – June 1.
·
Brønn, P. S. (2007) ‘Relationship Outcomes as Determinants of Reputation’,
International Corporate Identity Group,
o
Brønn, P. S., Roberts, H. and J. Breunig (2004), ‘Intangible Assets, Communication and
Relationships’, Proceedings of the 11th Annual Public Relations
Research Symposium, Bled,
o
Brønn, P. S. (2004), 'Does Think Globally, Act Locally Work for
Community Involvement? The Case of the Ronald McDonald House in
Brønn, P. S., Engell, A., Martinsen, H. and Ø. Holmboe
(2004), 'Exploring Past, Present and Future Values: A Reflective Approach to
Uncovering a Firm's Identity', 8th Reputation
Institute Conference on Corporate Reputation,
May 20-22,
o
Brønn, P. (2003), 'Cause Related
Marketing, Credibility and Motives for Corporate Social Responsibility',
presented at European Business Ethics Network Conference,
o
Brønn, C. and P. S. (2003), "Reputation and Organizational Efficiency --
A Data Envelopment Analysis Study", 7th International Conference
on Corporate Reputation,
o
Brønn, P. S. (2002), "Corporate Social Responsibility and Management Behavior", presented at the 6th International
Conference on Corporate Reputation,
o
Brønn, P. (2001), "Corporate Mission as a Driver of Corporate Social
Responsibility," presented at the International Seminar on Political
Consumerism,
o
Brønn, P. and Vrioni, A. (2001), "Consumer Skepticism to Cause Related Marketing",
o
Brønn, P. S. and Bronn, C. (2000),
"Organizational Implications of the Coorientational
Model", Proceedings of the 7th International Public Relations Research
Symposium, Bled,
o
Brønn, P. S. (1999), "Building a research agenda from scratch, the case
of
Other Publications
o
Brønn,
P. S. (2008), Why Aren’t
We Measuring Relationships?, Communication
World, International Association of Business Communicators
o
Brønn,
P. S. (2006), Omdømme og omdømmerisiko, Kampanje, 12.
o
Brønn, P. S. (2005), When it Comes to Image, It’s Identity That
Matters, Magma, 8, 1, 20-28.
o
Brønn, P. S. (2005) Book Review, Assessing
Organizational Communication: Strategic Communication Audits, Corporate
Reputation Review, Spring, 8, 1, 81-85.
o
Brønn, P. S. and A. J. Lyngtveit (2003), 'Ut av
kommunikasjonshierarkiet', Kommunikajson, magazine for Kommunikasjonsforeningen, 1/2003.
o
Brønn, P. S. (2003), 'Nike and Freedom of Speech: Impact on Corporate
Communication', Kommunikasjon, magazine for Kommunikajsonsforeningen.
o
Brønn, P. S., Book review (1999), "Corporate Citizenship, successful
strategies for responsible companies", McIntosh, Leipziger,
Jones and Coleman (authors), Financial Times Publishing. For: Corporate
Reputation Review, Spring.
o
Brønn, P. S. (1996), "Nye verktøy og roller", in Expressen,
Fagblad for Informasjonsforeningens Medlemmer, magazine
for the Norwegian Public Relations Society, April.
Management and Other Awards
2008 Highly Commended Award Winner at the Literati Network Awards for Excellence 2008, for article
’Relationship outcomes
as determinants of reputation’,
Corporate Communications: An International
Journal
1990
1988
Outstanding Service to
Mentally Retarded Citizens, Retarded Citizens/Atlanta
1987
Recognition from Economic Opportunity Atlanta Private Industry Council work with low- income youth
2005 Recognized as one of
Memberships/ Associations
Other
Activities: